Sony Mirrorless Cameras>A7 IV with FE 16-35mm F/2.8 G Master Lens

Sony A7IV Mirrorless Camera

If you thought that the Sony A7 III was the world’s most popular full-frame mirrorless camera, wait until you get a load of Sony’s new camera. The Sony A7 IV full-frame camera is the natural successor to the hugely capable A7 III. The Sony Alpha 7 IV delivers the best of both worlds with stills and video recording capabilities seamlessly blended. The Sony A7 IV builds upon the solid foundation created by Sony E-mount masters such as the Sony A7S III and the flagship Sony A1.

The Sony a7IV optimises the redesigned Exmor R CMOS sensor to deliver class-leading performance in image quality, UHD 4K 60p video with 10-bit output and of course, Sony’s remarkable AF system including enhanced Real-Time Eye AF. The Sony A7 IV is a ‘new camera’ in more ways than one. A more apt description is that the a7IV is a revolutionary leap in camera technology.

Redeveloped EXMOR R Image Sensor

There’s no denying that the Sony A7 IV is a powerhouse capable of creative genius in the right hands. The Sony Alpha 7 IV packs a punch with a newly developed 33MP full-frame BSI CMOS sensor. As a result, image quality, dynamic range, and vastly improved UHD 4K 10-bit video drives the appeal of the new camera. Sony took note of the feedback and experiences of the countless Sony Alpha 7 III photographers and videographers from around the world.

The Sony a7IV image sensor is a full-frame 33-megapixel back-illuminated CMOS image sensor that capitalises on Sony’s enhanced colour science. As a result, stills and video benefit significantly from vivid colour, true skin tones, exceptional image detail and up to 15 stops of dynamic range. What more could a Sony Alpha content creator ask for?

Powerful and Punchy BIONZ XR Processor

Sony develops their own in-house image processing engines to pair seamlessly with image sensors and camera functionality. The Sony Alpha A7 IV is driven by the powerful and relentless Sony BIONZ XR processing engine. It’s the same image processor housed with the flagship Sony A1 professional full-frame camera.

The Sony A7 Mark IV fully utilises the BIONZ XR processor to drive the high-level performance demanded by professional photographers and videographers. It supports every aspect of the camera’s performance, including enhanced AF system speeds, relentless Real-Time Eye AF, and of course, quicker buffer-clearing for uncompressed RAW photos and recording data-dense video files with 4K 10 bit 4:2:2 sampling. What’s more, it’s the driving force behind the A7 IV’s insane 10fps continuous shooting bursts and an ISO range of 100 to 51200. What’s more, the BIONZ XR processor ensures faster startup times and quicker menu navigation.

Reliable Real-time Tracking Autofocus

Any Sony E-mount photographer or videographer will tell you that Sony cameras have the fastest autofocus system on the market. The Sony A7 IV takes the lead from the Alpha 1’s innovation in Real-Time Tracking and drives improved focus speed, accuracy and precision along with overall AF system stability and control systems.

What’s more, the Sony a7IV boasts 759 Phase Detection AF points (full-frame) and no less than 425 Contrast Detection AF points. Pair that with the 10fps continuous shooting mode, and you’ll track even the most stubborn subject in motion. For that matter, you can follow almost any moving subject thanks to the A7 IV object tracking algorithms that work with human, animal and Birds Eye AF tracking. Keep pace with the fastest bird of prey or the subtle interactions with a human model thanks to configurable AF Sensitivity and Transition Speed settings.

Sony FE 16-35mm F/2.8 G Master Lens

Explore the World in Wide-Angle Detail

G Master performance in a wide-angle F/2.8 16-35 mm zoom offers a wealth of opportunities to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner-to-corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.

Fast, Precise Autofocus

Two DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.

High Corner-to-corner Resolution

Uncompromised optical design achieves extremely high corner-to-corner resolution and contrast for landscape, architecture, and other expansive subjects.

Optimum Resolution at any Focal Length

Consistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.

Light and Compact for High Mobility

Class-leading size and weight reductions make this 0.680 kg lens an ideal match for compact E-mount bodies, providing an eminently portable, easily manageable system.

High Reliability in Harsh Conditions

The overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions