Canon Compact Cameras>PowerShot SX740 HS

The Perfect Travel Companion

Designed with travellers in mind, the Canon PowerShot SX740 is a pocket-sized powerhouse. It boasts a 40x superzoom, built-in stabilisation and the latest Bluetooth connectivity. Plus, it’s the first of Canon’s travel compacts to feature 4K video recording and a DIGIC 8 image processor, allowing you to capture 10 fps with locked AF or 7.4 fps with full AF. Whether you’re upgrading an existing compact or looking for a new travel camera, the Canon PowerShot SX740 is the perfect choice.

20.3-Megapixel CMOS Image Sensor

With a generous 1/2.3-type image sensor the camera produces 20.3-megapixel images, perfect for capturing special memories and moments with exceptional quality. The high-resolution sensor is ideal for travellers who want to be able to create high quality prints when they get home.

DIGIC 8 Image Processor

Featuring cutting-edge imaging technology, the compact superzoom has a Canon DIGIC 8 processor that delivers improved auto lighting optimisation to help you capture images that are exposed properly. The processor also equips the camera with the ability to shoot stills with impressive burst shooting speeds as well as enabling it to film 4K resolution video.

4K Video and 4K Time-lapse

Ultra HD 4K footage has four times the resolution of Full HD and looks amazing on a 4K television, showing an incredible amount of detail recorded by the camera’s sensor. Even if you don’t have a 4K TV yet you can export individual frames from 4K video as stills with a resolution of approximately 8-megapixels. You can even use a built in 4K time-lapse movie mode to create stunning videos that compress time.

Ultra-fast Burst Shooting up to 10fps

The drive mode on the SX740 has been supercharged to capture an impressive 10fps with a locked autofocus and 7.4fps with autofocus tracking. Faced with the challenge of capturing fast-moving action you can be confident that you got the shot by turning on burst mode and capturing an ultra-quick series of images.

40x Zoom Range in your Pocket

Whether exploring a new exotic location or seeking out inspiration in your own backyard having a 40x zoom range allows you to capture everything from wide-angle landscapes to faraway detail. This increases to a impressive 80x zoom with Canon’s ZoomPlus digital technology and let’s not forget this is on a camera that fits easily in your pocket.

Framing Assist Mode

To make it easy to find a subject while zoomed in the camera has a useful framing assist mode that zooms the shot out with the press of a button to reveal more of the scene and displays a box that shows your original framing. Once you’ve located your subject just release the button and the camera zooms straight back in to your original zoom setting.

Built-in Intelligent Image Stabilisation

The SX 740 HS has a built-in gryo sensor and Dual Sensing Image Stabilisation that delivers 3.5-stops of vibration reduction to remove shake, so you can capture steady handheld shots even when taking advantage of the impressive zoom capabilities of the camera. Canon’s intelligent IS selects the best type of stabilisation to use to deliver more stable shots.

3-inch LCD with 180° Tilt and Self Portrait Mode

Flip the 3-inch screen around and capture great looking self-portraits by activating Canon’s smooth skin mode. The screen boasts a 922,000-dot resolution so you can clearly review shots you’ve taken on the rear LCD.

Bluetooth, Wi-Fi and Automatic Image Transfer

Sharing your experiences along the way is an important part of a journey and Canthe The Canon SX7 40 HS Superzoom Compact makes it simple with built-in Wi-Fi connectivity. It it has low energy Bluetooth technology that maintains a constant connection between your camera and phone for automatic image transfer that makes sharing your snaps on social easier than ever.